ONLINE

September 9th – 11:00 am (Moscow time)

unBEARable REMOTE SALES

The first online event in English with a comprehensive analysis of car distributor and dealer networks digital services in Russia.

WHY NOW

Current formats of digital service in dealer networks do not meet consumer expectations

The vast majority of dealers are not ready to independently transform processes in favor of customer convenience

The quality of work of the dealer networks in the digital service channels becomes a competitive advantage for the car brand

In 40 minutes we will present the results of a full-scale study

35

Auto brand sites

170

Evaluation criteria

450

Hours of expertise

For OEM, NSC,

distributors and importers

staff

responsible for:

Strategic Management

Marketing

Sales

After Sales Service

Evaluated criteria

  • Speed and completeness of calls, applications and chats answering
  • Websites, mobile versions and loading speed
  • Mobile app
  • Car availability showcases
  • Models and modifications comparison services
  • RichContent and configurators
  • Credit prices and special offers communications

  • New and used car cross sales
  • Used car certification programs
  • Trade-in appraisal and residual value calculator
  • Credit calculator
  • Online insurance
  • Order status tracking
  • Extended warranty, maintenance packages
  • Roadside assistance

  • Maintenance and repair calculators
  • Parts and accessories
  • Reputation and customer reviews
  • Hot line
  • Communications within Social networks
  • Main marketing channels effectiveness
  • …and much more

Experts from automotive high-tech companies disassemble the customer journey map step-by-step for each brand and formulated personalized recommendations.


In just 40 minutes, you will be presented with the results of a full-scale study and you will be offered to organize individual follow up meetings to form a roadmap for digital transformation.


You will gain useful insights into the ideal shopping experience map based on existing customer expectations and modern technology solutions.






STUDY AUTHORS

SPEAKERS AND TOPICS

Alexander Usoltsev

Study summary

Eric Ferits

Online merchandising quality management

Alexander Ernezaks

Effectiveness of marketing channels analysis

Dmitry Savchenko

Timing and completeness of traffic processing

Daniel Pervukhin

Remote deal and paperwork processing

Dmitry Tretyakov

Overall customer satisfaction

REGISTRATION

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